• August 8, 2022

Small Enterprise Content material Advertising and marketing Developments

Most small enterprise homeowners and managers say they plan to extend or preserve their spend on content material advertising over the following 12 months, based on current analysis from Service Direct.

The report was primarily based on information from a survey of 702 homeowners or managers at companies with fewer than 500 staff (78% of respondents are homeowners or managers at companies with fewer than 50 staff).

Some 47% of respondents say they plan to take a position more cash in content material advertising within the subsequent 12 months and 41% say they plan to maintain their content material advertising funding the identical.

Small business content marketing commitment in the next 12 months

Some 61% of small enterprise homeowners and managers say their agency has a documented content material advertising plan. This drops to 52% amongst respondents who work for companies with 20 or fewer staff.

Small business owners that have a documented content marketing plan

Small enterprise homeowners and managers say the content material varieties they publish most ceaselessly are product critiques (56% publish no less than weekly) and buyer testimonials (45%).

Respondents say the content material varieties which are best are movies (50% imagine to be one of the efficient varieties), weblog posts (41%), buyer testimonials (40%), and product critiques (30%).

Effectiveness vs frequency of content type in small business content marketing

Some 63% of small enterprise homeowners and managers say their agency handles content material advertising in home.

Small business resource allocation for content marketing

Concerning the analysis: The report was primarily based on information from a survey of 702 homeowners or managers at companies with fewer than 500 staff (78% of respondents are homeowners or managers at companies with fewer than 50 staff).