Let’s face it – there’s nothing more frustrating than watching live videos that keep either buffering or are low in resolution. These issues can dramatically affect the number of followers engaging with your content.
With more businesses using live streaming platforms to improve brand visibility, issues like pixelated images, lagging, or delays could result in viewers tuning out. This is something that has similar implications for your brand as the effects of shopping cart abandonment.
Offering top-notch live stream quality may seem overwhelming and technical at first, but you will end up producing the best live video content by using the following steps.
Select the Right Streaming Platform
Choosing the right streaming platform is a crucial step in beefing up your live streaming experience. There’s an array of platforms supporting live streaming, however, their functionality could be limited. Decide on the platform where you would be sharing your live stream.
As a business owner, you need to assess your needs and opt for a professional solution accordingly. Instead of choosing a platform with a complex interface, go for a live streaming option that offers better quality and customization. It is recommended to select a platform that your target audience is already using. Once you have chosen the platform, it’s time to create attention-grabbing videos. You can even get great inspiration from the content on Cox TV. Visit coxbundledeals.com for more details.
Use an Ethernet Cable
Rather than connecting to Wi-Fi, use a wired LAN to stream live videos. By switching to an Ethernet cable, your connection speed will be vastly improved. It will not only improve the quality and reliability of your live stream but also improve the overall stability of your internet connection. So make sure you disconnect the Wi-Fi as soon as you connect to the internet to the Ethernet cable
Wi-Fi signals travel through the air in radio waves, whereas the Ethernet cable is responsible for transmitting your internet signal directly to your device via a cable. When you rely on Ethernet cables, your connection is less likely to drop out in the middle of the stream. When it comes to live streams, Wi-Fi is a big no-no as physical obstructions could interfere with the strength of Wi-Fi signals. What you need to keep in mind is that wired LAN doesn’t make your connection faster; it just makes your internet more stable and consistent than ever. So, it would not be an exaggeration to say the wired connection is the way to go!
Invest in High-Quality Equipment
If you are new to live streaming, a fairly common issue for you could be low-quality cameras. If you use cheap cameras and microphones, getting cheap results should come as no surprise to you. The built-in laptop cameras for video calls or Zoom conferencing but they won’t bring forth higher quality streams you are looking for. If you want to present professional live streams, you should consider investing in a top-of-the-line camera. Make sure the camera not only captures good-quality, high-resolution, and focused videos but also provides a top-notch user experience.
Similarly, a decent microphone would end up eliminating background noise. This means that it will pick up clear sound and the audience will be able to have an enhanced streaming experience like never before. To order a professional camera online, you need to subscribe to TV and internet packages.
Limited the Number of Unnecessary Applications
If your computer always has multiple applications running in the background, make sure that you close the apps you no longer need. If you don’t do so, you will likely have to compromise on stream quality.
This simply means that you will run into issues like buffering, delayed audio, and pixelated images. This is the primary reason why it is extremely important to limit the ongoing tasks as computers cannot do a plethora of things at once.
All in All
No brand wants to leave viewers with a poor view of their services. It is imperative to improve your live stream quality to take your viewers’ streaming experience. All you need is the right platform, equipment, and settings to create an unmatched experience for your audience. Once you manage to improve your live streaming quality, you will be on your way to expanding your videos’ reach, engagement, and visibility.