Dropshipping is one of the most talked about topics on social media. It is something that many people claim to make millions from when that is not always the case. However, it isn’t as easy as you may think to earn money.
If you want to be successful with dropshipping, you need to find a unique product. That product needs to be good, and you must receive it from respectable suppliers.
Is Dropshipping Profitable?
Before you begin your dropshipping brand, you must establish whether or not it is profitable. Furthermore, there is often a ceiling to how much profit you can make from your brand. One thing that you can guarantee is another person is doing the same as you. Selling the same product that might even be from the same supplier. The only difference they have compared to you is they sell it for a more affordable price.
If you want your product to be more profitable, you must consider how you will market this product. Additionally, you need to review the competition you will compete with in PPC, social media and SEO campaigns. If the competition is high, your marketing campaign will cost a lot of money.
Find a product that is unique and has very little competition. It will require you to spend very little on marketing the product and therefore, can maximise your profits until competition increases.
Is Dropshipping Competitive?
Dropshipping is immensely competitive, therefore finding a product that hasn’t already been sold by a dropshipper is difficult. Don’t forget, this is a business model that you can start with £0 of investment and therefore is very appealing to many people.
Since dropshipping is highly competitive, it is estimated that only 10% and 20% of people who own a dropshipping business succeed. Nonetheless, there are a few things you can do to make sure you are part of that 10-20%.
Find A Less Competitive Niche
Finding a less competitive niche is a great way to ensure you are successful. If your product cannot be found in local stores or bought online, you have probably discovered your niche. For example, full tracksuits are something that many brands sell so avoid this due. Find something more precise such as vintage college jumpers/sweaters.
Don’t Forget About Customer Service
Customer service should be the number one priority for your dropshipping business. We highly doubt that you will receive thousands from the start so make sure you are good with those customers who get your brand started.
Build A Brand
Another great way to stand out from the rest is to identify as a brand. Pretend you are the creator of the product and treat it like it is your baby. It can be a great way to kickstart your brand until you have the finances to establish yourself as a brand and no longer need to ship your products from AliExpress.
Summary
There are many different business models out there that are more efficient compared to the existing ones. Dropshipping is highly competitive and requires a good marketing strategy to be successful. Markets such as streetwear for men and other fashion-orientated brands will be highly competitive. Therefore, you will need to find something that is more efficient.