In today’s competitive market, simply relying on property listings and print advertisements isn’t enough to attract clients. Instead, marketing your agency online is the way to go when it comes to refreshing or kick-starting your promotional strategy in simple yet effective ways.
In this comprehensive guide, we’re going to walk you through the top proven and cost-efficient ways you can connect with clients online to grow your real estate business.
Effective Ways to Promote Your Real Estate Business Online
Whether you’re a real estate agent or business looking to solidify your online presence, here are the best ways you can keep up with competitors and reach more clients:
1. Build a website
According to statistics, approximately 28% of business activity is now conducted digitally. This highlights the importance of investing in online marketing strategies, including having an official website.
With a fully functioning site for your real estate agency, you can have a centralized platform where clients can easily find important information like your property listings, FAQs, and even your contact information.
2. Practice SEO
On top of having an established website, you can also improve your chances of clients finding your business by following proven Search Engine Optimization or SEO practices.
Examples of this include optimizing your Google Business Profile, publishing relevant blog posts, and even simply incorporating relevant keywords to increase your brand’s visibility to clients.
3. Invest in online ads
Running online ads might sound complicated, but it’s actually a proven and effective way to increase your brand’s presence and reach more potential clients. While there are a lot of ways you can invest in ads, one of the simplest methods is to run them on your preferred social media page.
Fortunately, the top social media platforms like Facebook, Instagram, and TikTok all have a built-in ads tool where you can easily upload your content and even track your performance and analytics.
To save on additional marketing costs and ensure the quality of your ads, you can even make them yourself. The best part? You don’t even need any experience in graphic design!
Simply browse through some free real estate templates, choose a design to your liking, and customize according to your needs!
4. Create social media content
Part of optimizing your social media pages is ensuring that they are active and consistently post relevant content. In the case of real estate agencies, some effective content ideas include the following:
- Property photos
- Home renovation tips
- Local area highlights
- Q&As and/or FAQs
Once you’ve created your content on a handy online design tool, we also recommend that you schedule social media posts. This can help you easily plan out your posts in advance and ensure that your page is active even when you’re busy attending to other needs.
5. Showcase past projects
A great way to ensure customers of your legitimacy as a business is by showcasing your past projects to potential clients. There are a wide variety of ways you can achieve this, but below are some of the most common methods to share your past success stories online:
- Short videos/TikToks
- Online articles/blogs
- Social media infographics
Whichever form you decide to showcase your past projects, make sure to post them on all of your online pages, including your official website and social media. Additionally, make sure to incorporate an optimized caption that includes relevant keywords and hashtags to boost visibility.
6. Share testimonials
According to statistics, positive customer reviews can increase consumer trust in a business by 72%. This emphasizes the importance of good client feedback and ensuring that potential clients easily have access to reviews of your business.
There are a number of ways you can share testimonials online, but here are some of the most widely used methods:
- Instagram highlights
- Website page
- Facebook infographics
- Google/Yelp reviews
7. Partner with contractors
Part of gaining referrals and ensuring that you’re branded as a reliable agency is developing positive relationships with people in the real estate industry. This includes a wide variety of businesses and individuals, but most especially contractors and even home renovation businesses.
To ensure seamless communication and exchange, it’s essential to keep your contact information easily accessible both offline and online. Not only that, but ensuring that you’re always reachable can also greatly improve your overall customer relationship management.
Below are the most common places to display your contact information online:
- Social media bio
- Contact page on website
- Dedicated infographic
- Google Business Profile
- Online directories
Start Marketing Like a Pro
Real estate marketing doesn’t have to be expensive or complicated. Whether you’re interested in designing your own social media graphics or want to optimize your official website, the key is to stay consistent and connect with your audience.
If you’re interested in taking your marketing strategy to the next level, browse through this list and start with the method that best speaks to you. With time, effort, and the right marketing approach, you can help your real estate agency stand out!